Case Study: Bridj Microtransit Shutdown

  • Author: Shared-Use Mobility Center
Bridj (pronounced “bridge”) was a transportation startup that operated tech-enabled, demand-based commuter vans in several cities, including a limited pilot with the Kansas City Area Transportation Authority (KCATA). Bridj abruptly ceased operation on April 30, 2017, notifying the public via a blog post from the founder and CEO, Matt George. Like other microtransit operators, Bridj provided an on-demand, dynamically routed service that riders booked and paid for via mobile app. (See below for more discussion of this service model.) When it closed its doors, Bridj had 50 employees and had raised $11 million in investor money....

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