Case Study: Marketing Mobility on Demand Projects

  • Author: Shared-Use Mobility Center
In our discussions with Mobility On Demand (MOD) practitioners and others, we have found that marketing innovative new modes and services is a critical yet challenging piece to running a successful MOD project. In December the Shared Use Mobility Center, as part of the Federal Transit Administration’s Mobility On Demand Sandbox project, hosted a webinar “Marketing Successful Mobility on Demand Pilot Projects” that brought together both grantees and other innovators to share what they have learned as they launched their own MOD projects. SUMC’s Executive Director Sharon Feigon both moderated and shared her experience launching the successful iGo carsharing program in Chicago....

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