BATA & Lyft partner for free late-night rides along Bayline route, Traverse City, MI, 2019
5 minutes Date Launched: Jun 1, 2019 Dates given are approximate. Pilot Project Timeframe: 1-year pilot (approximately until June, 2020)
The Bay Area Transportation Authority (BATA) has partnered with Lyft to offer free transportation between 11pm and 1pm every night along the Bayline route in Traverse City, Michigan. Through this 12-month pilot, Bayline riders can use a monthly promotional code for up to $100 in late-night Lyft rides traveling to/from locations within a 0.2 mile-radius of the Bayline route. The promotional code can be found inside Bayline buses and is valid for a month, after which a new code will be available. Lyft rides can be scheduled through the Lyft app and wheelchair accessible vehicles are available upon request. The program aims to fill gaps in existing public transit service by helping Bayline commuters get home safely after regular bus service has ended.