5 minutes Date Launched: Jun 1, 2017 Date Ended: Aug 16, 2018 Dates given are approximate. Pilot Project Timeframe: The study was conducted in Summer/Autumn of 2017 and the report was released in 2018
A car-share parking station at a Mobil.Punkt in Bremen, Germany. Credit: https://commons.wikimedia.org/wiki/File:Car-sharing_station_on_Woltmershauserstra%C3%9Fe_in_Bremen,_Germany.jpg
In 2017, the independent Berlin Institute Team Red conducted a study on the impact of car-sharing in the City of Bremen. Car-sharing was first introduced in Bremen in 1990 and has since developed into a professional, market-based service with cambio, Move About and Flinkster as the primary car-sharing providers. The report findings can be broken into six categories: User of Various Means of Transportation and Availability, Impacts of Car-Sharing, Consumer Behavior of the General Population and Car-Sharing Users, Current Car-Sharing Opportunities: User Priorities and Satisfaction, and an Overall Assessment. A few key findings of the study include:
In terms of reducing traffic, car-sharing users own fewer private cars, make fewer trips by car and make more trips with environmentally friendly modes of transport.
The integration and expansion of car share throughout the city has resulted in more than 14,000 car-sharing users and which has contributed to the replacement or prevention of more than 5,000 private owned vehicles. In other words, every single car-sharing vehicle in Bremen replaces 16 privately owned vehicles.
The most frequently mentioned reasons for no longer owning a private vehicle were the costs, time and effort for vehicle maintenance, that owning a private car is not economically viable and the negative impact of private vehicles on the environment.
The distance travelled by car in a ‘car-sharing household’ is more than 50% lower than in the average household in Bremen. Compared with the general population, car-sharing users shop significantly more often locally and significantly less at the shopping centers.
Overall, current users are highly satisfied with the existing car-sharing opportunities and consider three features particularly important: simplicity, reliability and convenience.
The findings were used as evidence to support the continued expansion of car-sharing in Bremen with the goal of attracting new target groups. The report includes 10 recommendations for action to reach their goal of at least 20,000 car-sharing users in Bremen by 2020.