Lake Link Microtransit Service Launches in South Lake Tahoe, CA and Stateline, NV, 2022
5 minutes Date Launched: Jul 22, 2022
Credit: Tahoe Daily Tribune
The South Shore Transportation Management Association (SS-TMA) and the League to Save Lake Tahoe have partnered to launch Lake Link, a fare-free microtransit service. This service allows customers to request shared point-to-point rides across the South Lake Tahoe and Stateline communities using a smartphone app or by calling a hotline. During the Summer and Winter seasons, Lake Link rides are available from 7 AM to 9 PM, Sunday through Thursday, and from 7 AM to 10 PM on Friday and Saturday. In the Spring and Fall seasons, Lake Link operates from 7 AM to 9 PM, every day of the week. Lake Link has a fleet of four vehicles that can fit up to 12 passengers. The vans are equipped with bicycle and ski racks, and customers are encouraged to bring other recreational items, like coolers, to stow underneath their seats. Customers can request wheelchair-accessible vehicles as well when booking their rides. Downtowner serves as the booking and routing technology partner for Lake Link.
SS-TMA and the League to Save Lake Tahoe secured funding from many public and private entities to support Lake Link. Some partner funding organizations include the City of South Lake Tahoe, the Tahoe Regional Planning Agency, the Hard Rock Hotel & Casino, Lake Tahoe Community College, and the Lake Tahoe Visitors Authority. In the future, SS-TMA and the League to Save Lake Tahoe hope to electrify Lake Link’s fleet, secure additional funding, and expand the microtransit service area. Partners hope Lake Link enhances mobility choice, improves environmental quality, and lowers traffic congestion across the South Tahoe region. Microtransit has proven to be a viable mobility solution through TART Connect in the North Tahoe region; Lake Link can demonstrate if microtransit is practical across the entire Tahoe resort region.