Microtransit: The Next Mobility Revolution or Much Ado About Nothing?And by the way, what exactly is microtransit?, 2019

“Microtransit: The Next Mobility Revolution or Much Ado About Nothing?And by the way, what exactly is microtransit?”, a whitepaper published by Transdev, offers a private sector perspective of microtransit and what is needed in order for it to become a compliment to traditional public transit.  Topping the list is the service must meet the real mobility needs of users and particularly their day-to-day commute.  Other factors needed for microtransit to be successful include such measures as: the experience must be easy, seamless and hassle-free; the service must be 100% reliable when it serves a first/last mile purpose; the load factor must be high enough to make it financially sustainable; accurate data is key for planning, service design and marketing; and promotion is critical for generating awareness and trial.