Uber and MARTA Partnership, Atlanta, Georgia, 2017
5 minutes Date Launched: Jul 23, 2017 Dates given are approximate.
MARTA (Metropolitan Atlanta Rapid Transit Authority) has partnered with Uber to launch the “Last Mile Campaign”Â. The campaign is aimed at improving the first/last mile links, particularly guaranteed-ride home programs and late-night services. MARTA passengers can link directly to Uber’s site from the MARTA app. In turn, Uber drivers have information about when the bus or train will arrive so that the car will be waiting.