MARTA (Metropolitan Atlanta Rapid Transit Authority) has partnered with Uber to launch the “Last Mile Campaign”Â. The campaign is aimed at improving the first/last mile links, particularly guaranteed-ride home programs and late-night services. MARTA passengers can link directly to Uber’s site from the MARTA app. In turn, Uber drivers have information about when the bus or train will arrive so that the car will be waiting.
Contributed through a partnership between the Shared-Use Mobility Center, ITS America, and the Federal Transit Administration’s Mobility on Demand Program