City of Portland Partners with Motivate to Launch Bikeshare System, 2016
5 minutes Date Enacted: Jul 1, 2016
The City of Portland launched its bikeshare system in partnership with operator Motivate and corporate sponsor Nike. Nike committed to a $10 million sponsorship to cover acquiring, launching and operating the system. Additionally, The Portland Bureau of Transportation received a $2 million federal grant which required a 10.27% match, which is covered by the Nike commitment. The system also launched with the lowest price point of any major bikeshare system in the country, as well as with a comprehensive equity plan to ensure all Portlander’s benefit from the system.